🔹 I start this stage with logos. Logos are the very first thing that people would often encounter from our company.
🔸 It is one of the important factors that can either attract new customers or repel them! But how?
Here we will learn more about business logos and their importance to see how we can use them to succeed in our path!
🔹 Besides logos, there is another important element that plays an important role in branding. If you look around and see different brands, you will recognize the different colors used by different brands.
🔸 Every one of them has a different meaning and reason behind it. But what is the reason for these colors? Is it just the preferences of business owners themselves, or does it have a special reason? Well, this section in the entrepreneurship path is about the importance of colors in logos and branding!
To learn about the importance of a logo, we should first have a clear understanding of what a logo is. So a logo is a symbol that represents our company.
It creates an image of our business in customers’ minds 🧠 about who we are and what our business does and values!
🔹 A logo is a symbol made out of an image or a text or a mixture of both! Usually, the logos would have taglines too.
🔸A tagline is a small phrase, a slogan particularly for the logo, that explains our company’s mission in simple yet effective words! Another important element used in a logo is color, which defines our business identity and values.
In the next paragraph, I will talk about the colors more!
👉 So, why is it important to make a logo and tagline for our business?
As it was mentioned earlier, the first impression made by our business is through its design, which is exhibited mostly through its logo. Therefore, it is important to have an effective logo to attract potential customers. It usually acts as the first factor to grab customers’ attention and make them interested in learning more about our company.
🔹 Besides that, logos define the identity of our company. Hence, an effective logo would be memorable and makes people remember us more vividly. This would help them recognize our brand better in the market, making us stand out from our competitors. logos also acts as a significant factor in turning our customers into loyal ones.
🔸 This is because of the vivid image created in people’s minds from our brand, making it a trustable one. Whenever they search for a certain product, and they recognize our brand logo for that, they will most probably choose our brand over the others. This is because they’ll remember their previous experiences with our company and this would act as a trusting factor for them to choose us again and again.
Example:👉 Imagine you are looking to buy a pair of winter boots 👢 in a store that has several less known brands’ logos besides Timberland’s logo, which one would you recognize first? Timberland, right? This is because Timberland’s brand has made its way through our memory. This memory is created by the vivid image made in our mind by its logo. In this example, we can also recognize the ability of a logo that makes us stand out in the competition.
🔴 Besides the logo, there is a tagline that introduces our business’ mission or goal to the customers, making it easier to attract our target audience in the market.