To assess the viability of a product offer, it considers 🌍 geographic, 💰demographic, and 💫 psychographic data about past, current, and potential customers, as well as competitive analysis.
Learning Objectives:
In this section, you’ll learn how to do effective market research for your business:
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Introduction to market research and its importance.
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Distinguish between direct and indirect competitors and identifying them in the market.
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Learning about the right way to interview your potential customers.
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Learning interview tips and strategies.
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Learning about how to take useful pieces of information out of your interviews and what to do next.
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Identifying your unique selling points (USP).