INTRODUCTION TO MARKET RESEARCH

🔹 Market research is one of the vital stages for every business. 🔹 In fact, this is the stage where you’ll find the right customers for your service or product. In this stage, you’ll learn about the demand for your idea/solution. 🔹 You will also recognize your competitors in the market. And finally, this is the point where you can identify your USP (unique selling point).
How to do market research?
To assess the viability of a product offer, it considers 🌍 geographic, 💰demographic, and 💫 psychographic data about past, current, and potential customers, as well as competitive analysis.
Learning Objectives:
In this section, you’ll learn how to do effective market research for your business:
  • Introduction to market research and its importance.
  • Distinguish between direct and indirect competitors and identifying them in the market.
  • Learning about the right way to interview your potential customers.
  • Learning interview tips and strategies.
  • Learning about how to take useful pieces of information out of your interviews and what to do next.
  • Identifying your unique selling points (USP).
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