B2B Marketing

Another important aspect in starting a business is choosing your business type. A business type is important all the way from market research to planning strategies and tactics for our business in order to succeed and grow!

Customer Journey

The most valuable thing any business can have is its customers. Without them our business is dead. So how should we attract more and more customers and make them our loyal customers in a B2B business? Read this section to understand how!

Complex Strategies

🔺 A B2B customer acquisition is more complex than B2C customer acquisition because it focuses on long relationships with the customers! 🔺 As a result, their strategies would be different in some ways! Here, I have focused on the B2B customer acquisition strategy. Well, the strategy of your company would be completely dependent on your target market and marketing team.

B2B Marketing

The strategic model for the customer journey, which was introduced in the previous sections, is called the digital marketing funnel. This method is one of the essentials of succeeding in marketing strategies. This section is about the funnel in B2B marketing.

What is ROI and how to measure it?

🔹 ROI stands for Return of Investment. This should be calculated or at least estimated before starting any marketing campaign. 🔸 The main reason we would invest in different marketing methods and sales strategies is to obtain customers and make revenues that will eventually lead to profits. ❗️This is where the ROI (return on investment) takes the role. Follow this section to learn how to calculate the ROI plus an extra point about one of the biggest mistakes people make in B2B marketing!
The Main Difference
🔴 The main difference that B2B and B2C business types have is their customers!
👉 In B2B other companies and businesses are our customers whereas in B2C the final consumers are our customers! However, if we want to take a deeper look at their differences we can compare them in different aspects as follows:
  • Audience: In a B2B business type our target audience is another company, therefore we face larger user groups and we make deals with different people in the company such as managers, executives, the purchasing department, etc. However, in B2C our target audience are single individual consumers that purchase goods for their personal use. Hence, the market for B2B businesses is more specific and niche, whereas the market for B2C businesses is larger and broader. 
  • Product: The products provided in B2B businesses are sold on a larger scale and with more details in the description for the customers. On the other hand, the products by B2C businesses are smaller in terms of quantity and they’ll have fewer details in the description. Therefore, the price for each product would be less in the B2B business type because they are sold in large quantities, even though the B2B customers should pay high amounts of money due to their bulk purchases! 
  • Sales and marketing: For sales and marketing, the companies based on the B2B business type use rational messaging in their marketing strategies through educational website content, industry research, networks, etc.
    • This is because the B2B customers need proof of ROI (return on investment) and logical reasonings to buy products from other companies. In contrast, B2C businesses should use emotional-based marketing strategies through entertaining content, social media, commercial ads, etc. the reason behind this is that the customers of B2C businesses are individuals that buy things they need for their personal use or the things that they enjoy having!
    • In B2B we would have a longer sales cycle because of all the negotiations and agreements needed to be made with the clients, but in B2C we would have a shorter sales cycle because the customer would choose and purchase the product that they are interested in, without any further negotiations! Finally, the customer acquisition costs in B2B businesses are higher than the customer acquisition costs in B2C businesses!
  • Customer relationship: The goal in B2B sales is to build strong relationships with other companies and businesses to guarantee high profits. But the goal in B2C sales is to maximize the transaction values of customers! Therefore relationship lengths in B2B based businesses are longer than B2C businesses!
 
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