Another important aspect in starting a business is choosing your business type. A business type is important all the way from market research to planning strategies and tactics for our business in order to succeed and grow!
The most valuable thing any business can have is its customers. Without them our business is dead. So how should we attract more and more customers and make them our loyal customers in a B2B business? Read this section to understand how!
🔺 A B2B customer acquisition is more complex than B2C customer acquisition because it focuses on long relationships with the customers!
🔺 As a result, their strategies would be different in some ways! Here, I have focused on the B2B customer acquisition strategy. Well, the strategy of your company would be completely dependent on your target market and marketing team.
How to design a customer journey?00:00
The strategic model for the customer journey, which was introduced in the previous sections, is called the digital marketing funnel. This method is one of the essentials of succeeding in marketing strategies. This section is about the funnel in B2B marketing.
The Marketing Funnel00:00
3 Steps of Marketing Funnel00:00
What is ROI and how to measure it?
🔹 ROI stands for Return of Investment. This should be calculated or at least estimated before starting any marketing campaign.
🔸 The main reason we would invest in different marketing methods and sales strategies is to obtain customers and make revenues that will eventually lead to profits.
❗️This is where the ROI (return on investment) takes the role. Follow this section to learn how to calculate the ROI plus an extra point about one of the biggest mistakes people make in B2B marketing!
Is it profitable?00:00
How much should be our marketing ROI rate to consider it as a good return for our business?
🔺 There are different business types in the world of businesses.
The topmost common business types are B2B (business to business) and B2C (business to consumer). Knowing about the different types of business types is important because we should know what our business is going to be based on.
🔸 In order to have the right market research, marketing, selling strategies, and tactics, we should know and set the right business type for our company! Here I have focused on the 2 most common business types:
👉 B2B: In a business-to-business type we set up a business that provides products/services to other companies or businesses. A perfect example for a business with a B2B marketing strategy is “Hubspot”. Hubspot is a software company that provides content marketing tools for other businesses!
👉B2C: ABusiness to consumer business type provides products/services to consumer individuals. A grocery shop where we buy our needs like fruits or dairy products is an example of it!